The main advantage of a Pentax DA 40mm F2.8 prime lens is that you can take handheld shots in available light at faster shutter speeds than with a “slow” zoom lens of say f3.5 or f4.5. Another characteristic is that when using maximum aperture, the main subject will stand out from the background – as it is the only part of the image in focus – while everything else will be rendered unsharp and fade away into the distance. A nice side effect is that a Pentax DA 40mm F2.8 lens keeps you fitter than a zoom lens as you have to use your feet to compose an image instead of zooming in or out.

The HX5V can capture full 10.2-megapixel resolution images at up to 10 fps, helping to ensure you never miss the decisive moment. What’s more, the HX5V employs a mechanical shutter that helps reduce distortion when continuously shooting moving subjects. Record movies in 1080i AVCHD high definition at 60i. The AVCHD format captures a high degree of detail and smooth movement, and when footage is burned to disc, can be played back on Blu-ray Disc players, Sony PlayStation3 systems and compatible PCs and HDTVs.

It’s a beautiful piece of glass–and for intimate or low-light portraits, fashion shots, and quick candid photographs with superior visual accuracy, this professional lens will satisfy the most uncompromising demands. Its performance at fully open aperture is astonishingly precise–and its 35mm-equivalent 125.7mm focal length gives you sharp midrange close-ups and natural, distortion-free portraits at relaxed distances.

Its 8.1-megapixel resolution, powerful Carl Zeiss 15x optical zoom lens design and Advanced Sports Mode with high shutter speed (1/4000 seconds) combine to make digital photography more exciting and creative — and the NightShot system lets you shoot nocturnal scenes by infrared light. Also: a large 3.0-inch Clear Photo LCD Plus screen that tilts up for low-angle shooting, Super SteadyShot optical image stabilization, high sensitivity (ISO 3200) and new high-tech features like a Face Detection and HD output for sharing memories with family and friends in spectacular high-definition clarity on compatible HDTV screens.

Capturing your favorite moments has never been easier – or more within reach. The A1455 has a spacious 2.7-inch high-resolution LCD screen with auto adjust brightness so you won’t miss a thing. Featuring a generous 14-megapixel resolution, 5x optical zoom and 5.7x digital zoom. The A1455 also provides panorama photo stitching allowing you to take 3 images and create a seamless panoramic picture, face detection, in-camera red-eye removal, electronic image stabilization, blink detection, smile detection, and Quick Time Motion JPEG movie recording.